Tongrentang Offline Experience Store | Industrial Design Mood
Tongrentang Offline Experience Store by Ao Zhang

Tongrentang Offline Experience Store

Golden A' Design Award Winner 2021

Interior design, retail experience store, coffee bar, wellness hospitality, warm wood tones, honey oak, walnut paneling, brass accents, polished brass fixtures, grey stone countertop, sage green upholstery, golden amber palette, analogous color harmony, warm temperature dominant, contemporary traditional fusion, artisanal coffee preparation, siphon brewers, geometric ceiling lattice, crystallographic pattern, organic brass piping, pendant lighting, etched botanical panel, tree of life motif, herbal iconography, natural wellness symbolism, high-end hospitality, warm ambient lighting, layered illumination, horizontal compositional emphasis, rhythmic spatial intervals, luxury material palette, refined craftsmanship, tactile wood grain, reflective metal surfaces, translucent glass elements, contemplative atmosphere, ceremonial preparation, curated display, scholarly references, intimate scale, invitational spatial design, sophisticated retail environment, experiential architecture

Tongrentang Zhima Health is an experience store located in Beijing. The store covers 5000 square meters on three floors. Dietary supplements, nourishing food and health care products that include health technology are offered in one place. Large areas of contrasting materials, such as solid wood and brass, are applied in the interior. From the ground floor upwards, four themes are presented, namely inquiry, food, convalescence and cure. The store also serves as a comfortable social space for customers.