Golden A' Design Award Winner 2021
alcoholic beverage packaging, premium spirits bottles, glass vessel design, radial sunburst pattern, art deco influence, contemporary luxury design, teal color palette, cerulean, viridian, aquamarine, deep indigo, rose gold accents, copper metallic, burnished amber, moonlit atmosphere, nocturnal setting, celestial imagery, full moon backdrop, triangular composition, triptych arrangement, asymmetrical balance, linear texture, ribbed glass pattern, medallion label design, calligraphic elements, Eastern aesthetic influence, geometric modernism, reflective surface, glossy finish, matte closures, shallow spatial depth, dramatic lighting, cool color temperature, warm accent highlights, sophisticated elegance, refined craftsmanship, sculptural form, premium positioning, contemplative mood, serene atmosphere, collectible design, heritage reference, contemporary interpretation, product photography, studio lighting, staged presentation, luxury goods, artisanal quality, meticulous detail
Gogoon is a bottle and packaging design for baijiu, a Chinese distilled spirit. The bottle has a simple cylindrical form that expresses purity. The shoulder carries a hammer pattern that refers to careful craftsmanship. The body is finished with a fine daylight grain texture that reflects light across the surface. The cap combines metal, leather grain and wood, giving a plain shape a rich texture. The bottle measures 75 mm in width, 75 mm in depth and 260 mm in height. The design presents baijiu in a light luxury style for a new group of consumers.