Silver A' Design Award Winner 2021
packaging design, food packaging, gift box, vermillion, cadmium orange, coral red, cobalt blue, cerulean, ultramarine, golden yellow, deep indigo, navy purple, turquoise, marigold, contemporary illustration, flat design, geometric stylization, bovine motif, ox iconography, lunar symbolism, crescent form, pictographic elements, architectural silhouettes, cultural symbols, traditional patterns, geometric lattice, calligraphic typography, bilingual design, Asian design heritage, modernist reduction, complementary color harmony, warm palette, festive aesthetic, celebratory mood, commercial photography, product presentation, layered composition, diagonal arrangement, visual rhythm, repetition and variation, cultural identity, heritage celebration, contemporary accessibility, refined craftsmanship, sophisticated hierarchy, bold graphics, symbolic resonance
Yashang Hing Tau Ball is a packaging design for meatball products. The graphics are based on the raw materials of the food inside. Animal images are arranged as modern graphic compositions, and each type of raw material is identified by a contrasting color. The strong color contrast supports visual impact on retail shelves. The design also refers to the auspicious traditional customs of the Chaoshan area in China, and a red envelope is placed around the product. Paper printing, food grade plastic and a silk belt are used. The package measures 260 by 150 by 260 millimeters.