Vessi Website and Social Media | Industrial Design Mood
Vessi Website and Social Media by Mateus Morgan

Vessi Website and Social Media

Silver A' Design Award Winner 2022

athletic footwear, product visualization, levitating sneaker, suspended animation, water droplets, aqueous spheres, transparent orbs, teal gradient background, sage green, seafoam, celadon, turquoise sole, white upper, knit textile, honeycomb pattern, contemporary digital art, commercial animation, product rendering, hyper-realistic, CGI, three-dimensional modeling, radial composition, orbital arrangement, centrifugal motion, frozen moment, soft diffused lighting, specular highlights, caustic effects, refraction, optical physics, material contrast, textural variation, weightlessness, anti-gravity aesthetic, clean minimalism, cool palette, monochromatic harmony, aquatic theme, moisture resistance narrative, premium visualization, motion design, high-resolution rendering, professional product photography style, luminous atmosphere, serene mood, technological elegance, material innovation

Vessi Animation is a promotional animation created for a boot. The animation presents the product through natural visual elements that link the footwear to the lifestyle of the customer. Water relates to the features of the boot, while clouds suggest lightness. The boot was modeled with hard surface techniques in 3ds Max, using photographs as reference, and leather textures were applied. Rendering was done with Redshift and simulations with Houdini. The animation was used on the product website and on social media, without explanatory text.