Silver A' Design Award Winner 2025
immersive entertainment venue, experiential design space, robotic sculpture installation, mechanized creature form, industrial aesthetic transformation, cobalt blue environmental lighting, cerulean atmospheric wash, vermillion accent illumination, crimson glowing apertures, amber theatrical spotlighting, high-contrast tenebristic interior, futuristic exhibition hall, theatrical staging environment, LED display integration, digital signage systems, exposed ceiling infrastructure, linear lighting arrays, dramatic diagonal composition, asymmetrical spatial balance, deep spatial recession, atmospheric perspective rendering, metallic surface textures, machined sculptural forms, bioluminescent design elements, science fiction aesthetic, cyberpunk visual language, industrial heritage reinterpretation, technological sublime, monumental scale installation, visitor circulation zone, event staging area, multimedia integration, contemporary exhibition design, experiential architecture, immersive environment design, spectacular interior, anticipatory atmosphere, wonder-inducing spatial design, visitor engagement focal point, branded entertainment destination
Shougang Soreal Xr Park is an interior and exhibition space located in Beijing. The park occupies a former industrial heritage site. The original building form is preserved, with a six storey main building and a three storey side building connected internally. Structural changes, metallic paints and stainless steel plates shape a science fiction atmosphere. Virtual reality, augmented reality, motion tracking and spatial sensing support interactive content. Flexible pathways and themed zones guide visitors through the park.