Doritos x Empirical Nacho Cheese Spirit Influencer Kit | Industrial Design Mood
Doritos x Empirical Nacho Cheese Spirit Influencer Kit by PepsiCo Design and Innovation

Doritos x Empirical Nacho Cheese Spirit Influencer Kit

Silver A' Design Award Winner 2025

limited edition spirit packaging, luxury beverage presentation, promotional influencer kit, pyramidal gift box structure, triangular brand iconography, matte black packaging, crimson red accents, amber spirit, gold metallic details, crystal stemware, conical martini glasses, reflective black surface, mirror-like ground plane, geometric composition, centralized arrangement, dramatic studio lighting, warm ambient illumination, contemporary packaging design, premium material finishes, brand collaboration, collector edition, sophisticated typography, layered label design, glass bottle, rectangular secondary packaging, gradient background, vermillion to burgundy transition, high contrast imagery, product still life, commercial photography aesthetic, controlled lighting environment, specular highlights, translucent liquids, faceted glassware, aspirational lifestyle imagery, modern luxury aesthetic, bold graphic elements, restrained color palette, symmetrical balance, architectural packaging forms, tactile material contrast

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.